Selected Work · Zaliznyak Group

What I have shipped, and what I ship for others.

This page shows the three parts of the practice: the product I built and operate, the advisory I do with founders, and a selection of client work that shows how I approach design and build.

Web design lives at the intersection of art and science. The science can always be replicated. The art cannot. This is where I spend my time.

Products & Advisory

What I build and advise on.

Flagship Build · v2.0 July 2026

OptionsAnalytx

OptionsAnalytx is a covered call research SaaS I founded and operate solo. It surfaces a weekly Top 10 list of covered call opportunities scored by a gradient boosting machine learning model trained on roughly 1.38 million labeled historical outcomes. Each contract gets a letter grade, A+ through F, plus a per contract explanation, so subscribers can interrogate the reasoning instead of trusting a black box. It is end of day research, not a live trading platform, and it ranks setups rather than recommending trades.

The product reflects 25 years of personal covered call trading practice, and I built the model, the data pipeline, and the product end to end.

Visit optionsanalytx.com
Category
Covered call research SaaS. End of day research, not a live trading platform.
Method
Gradient boosting machine learning model. Smart Score composite. Letter grades A+ through F with per contract explanations.
Dataset
Research grade backtest on roughly 1.38 million labeled historical outcomes.
Output
Weekly Top 10 list. Holding period returns tracked in the open.
Build
Solo founder. Built the model, data pipeline, and product end to end.
Thesis
Boring is better. Consistent singles beat occasional home runs.
Stack
Next.js, TypeScript, Tailwind on Vercel. Python for the gradient boosting model. Stripe for billing, Kit for email. Thetadata for institutional options data.
Advisory

Go to market and operations for early stage companies.

Go to market and operations advisory for early stage companies, including an early stage women's health startup, plus data driven decision support for local businesses. Engagements are kept small and personal, with direct founder access.

Engagement
Project based or short retainers. Direct work with founders and operators.
Focus
Go to market strategy, operations design, and the data infrastructure that supports both.
Stage
Pre seed through early commercial. Where the right system early compounds into real leverage later.
Selected Client Work

Nine projects. Same standard, different registers.

Veldt Skincare
Editorial pace · DTC engine
012026

Veldt Skincare

Editorial patience. Luxury DTC.

Luxury DTC·Design + Build
Under the hoodOne-click checkout · automated email flows
Moku Tea
Silence as brand asset
022026

Moku Tea

Artisan tea, sold with restraint.

Artisan DTC·Design + Build
Under the hoodRecurring orders · welcome & winback email
Lume Aesthetics
Confidence without clinical
032026

Lume Aesthetics

Above the noise.

Medical · Wellness·Design + Build
Under the hoodConsult booking · automated reminders
Coastline HVAC
Trades work · Magazine discipline
042026

Coastline HVAC

Editorial voice, local business.

Home Services·Design + Build
Under the hoodQuote capture · instant lead routing
Cove Dental
Dentistry without fluorescent
052026

Cove Dental

Warmth without softness.

Healthcare Practice·Design + Build
Under the hoodOnline booking · appointment reminders
Garner Landscaping
Object, not brochure
062026

Garner Landscaping

A design object, not a brochure.

Landscape Design·Design + Build
Under the hoodProject inquiry · consultation scheduling
Hartwell Advisory
Independent · Not indie
072026

Hartwell Advisory

Independent, minus the ceremony.

Financial Advisory·Design + Build
Under the hoodCalendly intake · lead nurture
Ossian Restaurant
Room first, menu second
082026

Ossian Restaurant

A room that speaks first.

Hospitality · Fine Dining·Design + Build
Under the hoodReservations · waitlist integration
Vance & Co
Monograph, not marketing
092026

Vance & Co

Reads like a monograph.

Professional Services·Design + Build
Under the hoodSecure intake · client CRM sync
Under the Hood

A site should sell, not just sit there.

A site that looks considered but does not convert is decoration. Every build I ship is wired to move a visitor from first click to paying customer, and to bring them back. The design is what people notice. The system underneath is what earns the investment.

01

Payments & Checkout

Frictionless checkout that does not lose the sale at the last step. I build with Stripe and Shopify checkout, structured so a visitor can buy in as few clicks as possible.

Stripe · Shopify
02

Email & Automation

The money is in the follow-up. Automated welcome sequences, abandoned-cart recovery, and winback flows that keep working while you sleep. Built with the platform that fits your stack.

Kit · Mailchimp · Klaviyo
03

Booking & Scheduling

For service businesses, the booking is the sale. Scheduling wired directly into the site, with automated confirmations and reminders that cut no-shows and save hours of back-and-forth.

Calendly · Custom scheduling
04

Lead Capture & CRM

Every visitor is a potential customer, and none should slip through. Custom forms and lead capture that route straight to your inbox or CRM, so follow-up happens fast, not never.

Custom forms · CRM sync
05

Tracking & Analytics

You cannot improve what you cannot see. Conversion tracking and analytics wired in from day one, so every decision after launch is grounded in what visitors actually do, not guesswork.

GA4 · Meta Pixel · Conversion tracking
06

And Beyond

The right site meets the business where it is going. When it makes sense, that can extend to SMS reminders, live chat, review automation, and loyalty, layered in as the funnel and the business grow.

SMS · Live chat · Reviews · Loyalty

The result is not just a site that looks the part. It is a system engineered to turn traffic into revenue, and to keep doing it long after launch.

Ready to build something worth reading about?

If one of these projects looks like the register you are trying to reach, or you do not see your industry here, I want to hear about it. Discovery conversations are free and I read every message personally.

Get in touch